The Pre-Christmas Downturn

Just as we can be sure that every Slimming World group in the county will be bursting at the seams with new members in January, we can also see a downturn in interest at this time of year on the run up to Christmas.

Using the Google Trends site we can plot over time when people do searches for the term “Slimming World”, and as you can see, over the last 3 months it’s being going down:

Google Trends – 3 months from 10th Sep to 10th Dec 2018

I suppose with the Christmas and New Year party season upon us there are some people putting their weight-loss plans on hold for the time being, which is why there are fewer searches for Slimming World.

I wonder if the graph correlates to weekly attendance figures in groups. I bet it does!